Have you ever seen those instagram girls with a sneak peak of their stomach and a piece of their calvin underwear showing?
Those pictures give me life and I want feel that happy in my skin, body and underwear that the people hashtaging #Mycalvin. The confidence they have is so sexy.

 On a different note:
Calvin Klein are using the best marketing technique in the world they are doing just enough ads to still be relevant but they are a succesfull brand thanks to the word of mouth or in modern days the power of social media. They have people taking hot pictures in their calvins doing all the promoting for them, it's very much like The Yacht Week. Yacht week has such impressive marketing skills and tools.